Privacy Policy

Last updated: November 11, 2026

This Privacy Policy explains what information Due North SEO, LLC ("we," "us," or "our") collects through https://duenorthseo.com (the "Site") and through our Google Ads management application, Due North SEO Ads Manager, and how that information is used.

Information we collect

If you submit our contact form, we collect the information you provide: your name, email address, website (if given), and the message you send. We do not currently use analytics, advertising, or tracking cookies on this Site.

How we use information

We use the information you submit only to respond to your inquiry and, if you become a client, to provide our services. We do not sell or rent your information to third parties.

Due North SEO Ads Manager and Google user data

Due North SEO, LLC operates Due North SEO Ads Manager, an internal application that uses Google OAuth and the Google Ads API to manage Google Ads accounts for clients who have authorized access. This section describes how that application handles Google user data.

What we access

The application requests the Google Ads scope (https://www.googleapis.com/auth/adwords), which allows viewing and managing Google Ads accounts. Depending on the account, the information we access includes campaigns, ad groups, ads, keywords, search terms, budgets, targeting, conversion settings, assets, policy and approval status, and performance and spend metrics. We use this access to read account information and, where you have authorized it, to create and update campaigns and related settings.

How we use it

We use Google Ads data only to provide the advertising management, analysis, reporting and campaign-change services you have asked us to perform. We do not use it for unrelated purposes, for serving advertising to others, or for credit or lending decisions, and we do not sell it.

Credentials

Google OAuth credentials, including the refresh token that lets the application keep accessing authorized accounts, are kept in a configuration file with restricted access permissions on a computer operated by Due North SEO. The application reads them into memory when it needs to connect to Google. We do not publish them, and the application is designed not to write them to reports or logs; logs are passed through a redaction step before they are saved.

Information stored locally

To do this work, we keep copies of account information on computers operated by Due North SEO. These local files can include account snapshots, performance reports, configuration and specification files, proposed change packages, approval records, operation journals, logs, saved working sessions of the AI-assisted tools described below, and other exported information. They may contain campaign names and settings, targeting, ad text, budgets, spend, performance metrics and search terms associated with your account. We do not set a fixed retention period. We keep this information while we manage your account and for as long as we reasonably need it to document the changes we made and the work we performed. We do not currently maintain a separate cloud backup or synchronized copy of these files; if that changes, this policy will be updated.

Who receives the information

The application exchanges account information with Google through the Google Ads API. Our personnel view account information as needed to provide the services you have authorized. We may share reports and results with the account owner.

We use AI-assisted software tools to help analyze reports and prepare campaign changes. Some of these are scripts that run entirely on our own computers. Others, including the AI coding assistant we use (Claude Code, provided by Anthropic), run on our computers but send the content they are working with, which can include Google Ads account information they have read, over the internet to the provider's cloud services for processing. That provider handles the information under its own terms and privacy policy for the type of account we use, including its own retention rules, which we do not control. Information sent to such a provider is processed on its systems and is not limited to our computers.

We do not otherwise disclose Google Ads data to third parties except where required by law. The application's own research utilities request publicly available web pages, such as a client's website, and do not send Google user data to those sites.

Revoking access and requesting deletion

You can revoke the application's access to your Google account at any time in yourGoogle Account permissions settings, or by emailing andrewh@duenorthseo.com. Revoking access stops the application from reading or changing your account going forward; it does not undo changes already made in Google Ads and does not by itself delete information we already hold.

To request deletion of the account information we hold, emailandrewh@duenorthseo.com. We will delete the working copies on our computers within a reasonable time, including reports, snapshots, configuration files, change packages, logs and saved working sessions that contain your account information.

Some information may not be deleted, or may be deleted only in part:

• We may keep a minimal record of what changes were made to your account, when, and under whose approval (for example, entries in our operation journals and approval records), to the extent we need it to meet legal, tax or accounting obligations, resolve a dispute, or document work we performed for you. Because these journals are designed as append-only audit records, we may remove or redact the account details they contain rather than delete the record itself.
• We cannot delete information held by independent providers, including Google and the Google Ads account itself, or information that an AI service provider holds under its own retention rules. Those are governed by their own policies and your agreements with them.

Google API Services User Data Policy

Due North SEO's use and transfer to any other app of information received from Google APIs will adhere to theGoogle API Services User Data Policy, including the Limited Use requirements. In particular, we use Google user data only to provide and improve the user-facing advertising management features described above. We do not transfer it to others except as needed to provide those features (including the processing by the tools and providers described above), for security purposes, to comply with applicable law, or as part of a merger or sale of the business with your prior consent. We do not use it for serving advertising, for credit or lending decisions, or sell it to data brokers or advertising platforms, and we do not allow people to read it except as needed to provide the services you have authorized, for security purposes, or to comply with law.

Cookies

This Site does not currently set tracking or advertising cookies. If that changes, for example through the addition of analytics, this policy will be updated to describe what is collected and how to opt out.

Third-party services

If we use a third-party service to process contact form submissions or host this Site, that provider may process your information on our behalf, solely to provide that service.

Data retention and security

We retain contact form submissions only as long as needed to respond to your inquiry or maintain a client relationship. We take reasonable steps to protect the information you share with us, though no method of transmission over the internet or electronic storage is completely secure.

Children's privacy

This Site is not directed to anyone under 18, and we do not knowingly collect information from children.

Changes to this policy

We may update this Privacy Policy from time to time. Changes take effect when posted on this page, with the "last updated" date above revised accordingly.

Contact us

Questions about this policy can be sent toandrewh@duenorthseo.com or through ourcontact page.