What link building is and why it’s so important for an SEO campaign
Link building is the piece of the SEO puzzle that truly sets a campaign apart. While SEO and link building are always changing, the importance of link building has never been higher. Read on to find out what link building is and why it’s so important for an SEO...
Stand out in the crowd with blogging & SEO
In a sea of websites (over a billion!), digital marketers work harder than ever to make theirs or their client’s website known. We know that you, too, work hard to make your website stand out in this crowded internet. While search engines work to expose websites to...
Wait a minute… what actually is SEO?
You may have heard that SEO is important for business. But maybe you’re thinking, wait… what actually is SEO? And why do they keep saying I need it? We’re here to help. Let’s try to go over, in a simple way, what SEO actually is. Google - Bing - Search Algorithms...
5 Ways to Optimize your Website’s Usability
Imagine you’re on your way home from work and want to order some Chinese for takeout. You grab your smartphone, enter into Google “chinese takeout st paul” and begin to decide which business to call. One website grabs your interest, but when you open it up all...
A Swedish example for us all: Marketing strategies focused on the consumer
This week we learned of a genius and so very creative move made by IKEA, the world’s largest furniture retailer, in their marketing and SEO strategy. We at Due North SEO were so impressed by this “cheeky SEO play” that we decided to share it with you, our readers....
How to accelerate traffic and rankings with fresh content
If you’re like most businesses, you’re probably interested in more rankings, more visitors, and more sales for your business and website. Today we’ll be going over a few ways you can use fresh content to do just that. Add fresh content on a regular schedule It’s...
3 Ways to Optimize Your Website’s Readability
Optimizing a website for on-page SEO is sure to include keyword density, meta tags, image alt tags, headings and much more. However, what can often be overlooked is a website’s readability. What is readability? Readability is the measure of how easy a piece of writing...
The Difference Between On-Page SEO and Off-Page SEO
We divide our search engine strategy between two categories - on-page SEO and off-page SEO. Though both are very different strategies, they are both essential for improving SEO performance. If you’re looking for a simple definition of these two strategies, here it is:...
Using Social Media for SEO: Part 2
In this second part of our series we will continue to address how to boost search engine optimization (SEO) performance by using social media. In part 1 we learned how to use social media to create direct links, dominate the SERPS and create brand awareness. Today we...
Using your social media for SEO: Part 1
We’ve all probably heard that our businesses should be using social media to capture the attention of consumers who use social media everyday. It is true that social media is becoming more a part of online marketing, and today we hope to give you some insight...
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