Due North SEO Ads Manager Terms of Service
Last updated: November 11, 2026
1. Operator and purpose
Due North SEO Ads Manager (the "Application") is an internal advertising management application developed and operated by Due North SEO, LLC ("Due North SEO," "we," "us," or "our"). It is used to manage Google Ads accounts for businesses and organizations that have authorized Due North SEO to do so. It is not a public self-service product.
2. Authorized users and account access
The Application is intended for use by Due North SEO and by users it designates. Access to a Google Ads account is limited to accounts for which the account owner has granted Due North SEO access. You may not use the Application to access an account you are not authorized to access.
3. Google OAuth permissions and user responsibilities
The Application uses Google OAuth to obtain permission to access Google Ads data. The access available to the Application is limited by the permissions granted by the authenticated Google user and by the Google Ads account. You are responsible for granting access only to accounts you are entitled to share, and for keeping your Google account credentials secure. You may revoke the Application's access at any time through your Google Account permissions settings.
4. Campaign management and authorization
Due North SEO reads, creates and updates advertising campaigns, budgets, targeting, ads and related settings only as authorized by the account owner. Changes are prepared for review and applied only after approval by Due North SEO. Access to the Application does not by itself authorize any advertising expenditure, and does not constitute approval of any specific change to spending, budgets or campaign settings. Advertising spend and changes to it require the account owner's authorization, and any such changes are made under the authority and instructions agreed between Due North SEO and the account owner.
5. Advertising spend and charges
Advertising spend is charged by Google to the advertiser's Google Ads account under the advertiser's agreement with Google. Those charges are distinct from any fees Due North SEO may charge for its own services, which are governed by a separate agreement between Due North SEO and the client. Due North SEO does not set Google's advertising fees, and payment of Google's charges to Google does not pay Due North SEO's service fees.
6. Data access and privacy
The Application accesses Google Ads account information as needed to provide authorized advertising management services. How information is handled is described in ourPrivacy Policy, which forms part of these terms by reference.
7. Third-party services
The Application depends on third-party services, including Google Ads and Google OAuth, and Due North SEO uses AI-assisted tools in its work, some of which send content to the cloud services of their providers as described in the Privacy Policy. Google's services are operated by Google under its own terms and policies, and AI service providers handle information under their own terms. Due North SEO does not control Google's advertising policies, ad approval decisions, fees, or service availability, and the Application is not endorsed by or affiliated with Google.
8. No guarantee of results
Advertising performance depends on many factors outside our control, including competition, budgets, market conditions and Google's systems and policies. We do not guarantee any particular level of impressions, clicks, conversions, revenue or return on ad spend.
9. Availability, changes and termination
The Application is provided on an as-available basis and may be changed, interrupted or discontinued at any time. Access may be suspended or ended by Due North SEO, or by the account owner revoking access, at any time. Ending access does not reverse changes already made in Google Ads.
10. Limitation of liability
To the fullest extent permitted by applicable law, Due North SEO is not liable for indirect, incidental or consequential damages arising from use of the Application, or for losses caused by third-party services, including changes to or interruptions of Google Ads. Nothing in these terms limits liability that cannot be limited under applicable law. We take reasonable steps to protect information, but cannot guarantee absolute security.
11. Contact
Questions about these terms can be sent toandrewh@duenorthseo.com.
12. Last updated
These terms were last updated on November 11, 2026.