Local Citations and NAP Consistency
A citation is any online mention of your business name, address, and phone number (your "NAP"), whether or not it links to your site. Search engines cross-reference these mentions to confirm your business is real, active, and located in the Fargo-Moorhead metro where you say it is.
What we do
- Citation audit. Finding every existing listing of your business, including outdated or duplicate ones that could be confusing search engines.
- Cleanup and correction. Fixing inconsistent name, address, and phone number data across major directories and data aggregators.
- New citation building. Submitting accurate listings to the directories most relevant to your industry and location.
- Ongoing monitoring. Catching new inconsistencies before they accumulate and erode your local ranking signals.
Why it matters
Inconsistent NAP data is one of the most common, and most overlooked, local SEO problems. When your address is formatted three different ways across the web, search engines have to work harder to trust that all those listings refer to the same business, which can quietly cap your local rankings even when the rest of your SEO is solid.
Citations work best alongside a fully optimizedGoogle Business Profile. See the full local SEO program for how the pieces fit together.
Not sure how consistent your listings are?
We'll run a citation audit and show you exactly where your business information is out of sync.