AEO / Structured Data

Structured Data and Schema Markup

AI answer engines and search engines alike rely on structured data, code added to your pages that describes your business, services, and content in a standardized format, to understand what your site is actually about.

What we do

• Organization and LocalBusiness schema. A clear, machine-readable description of your business identity, location, and service area.
• Service schema. Structured markup for each service you offer, so AI systems can match your business to relevant queries.
• FAQ schema. Marking up genuine frequently asked questions so they are eligible to appear directly in AI-generated answers and search features.
• Ongoing validation. Checking markup against current schema.org and search engine guidelines as they evolve.

Why it matters

AI systems generate answers by pulling from sources they can parse with confidence. Well-formed structured data reduces ambiguity: it tells an AI system exactly what your business does, where it operates, and what questions it can answer, rather than leaving that inference to chance.

Structured data works best paired withcontent built for AI answers. See the full AEO program for the complete picture.