In a sea of websites (over a billion!), digital marketers work harder than ever to make theirs or their client’s website known. We know that you, too, work hard to make your website stand out in this crowded internet. While search engines work to expose websites to the users that need them, they especially look for websites that appear to have an engaging relationship with their visitors and authority within their industry.

If you want your website to stand out in the crowd, make sure your SEO game plan includes blogging, as blogging is an excellent SEO tactic not only for gaining traffic, but also for building an engaging relationship with visitors and becoming known as an expert in your industry.

Here’s how blogging and SEO work together..

Opportunity is increased

When you have a blog on your site, you increase the number of pages your site contains. Each new page holds new opportunity to engage visitors, to rank for a keyword, and to obtain PageRank. And as your blog develops, you will naturally have more links that move visitors throughout the pages in your website, improving your engagement with them. Blogging can also increase the opportunity to establish your authority, as blogging creates more pages of information that other websites can link to. Google sees these links to your website as votes for popularity, or authority, within your industry.  

Fresh content makes you alive

Regular blog posts make for fresh content on your website, and fresh content is a sign to Google that your website is alive and well, and therefore relevant to users of the internet and worthy of higher ranking. When you don’t have an active website, Google will crawl it less often and this affects rankings negatively.

Utilize your keywords

Blogs are the perfect place to target keywords related to your company and build content and context around them. Traffic from search engines to your blog post are likely using queries related to the keyword that was targeted within the content, so you want to make sure you are incorporating keywords into your blogging strategy.Do this by blogging about your industry and addressing questions your target market might have, as this allows you to naturally incorporate keywords into your content.

An unnatural way to incorporate keywords is to excessively place them throughout your content in an effort to outrank competitors. This is an SEO tactic that turns off readers and search engines, don’t do it.

Instead, use your keywords properly, using them only a handful of times throughout your content, in a natural voice and with vocabulary actually used by your readers. It’s best to only focus on one or two keywords per post. Just be sure you’re incorporating keywords in a way that doesn’t seem forced and unnatural.

Generate backlinks

Blogging provides to opportunity for more backlinks, which is beneficial for SEO. Backlinks happen when you are creating valuable content on your blog that readers link to (create a backlink) because they enjoy it and consider it a reputable reference.

When you are creating useful content that solves your reader’s problems, then it is more likely your posts are going to get shared on social media too. This all will help your ranking on Google.

You don’t only have to depend on others to share and link to your content. You can also do some searching yourself, and find something like a resource page on the internet where you think your site could fit well with their target audience and ask if your site can be included.

The biggest thing to remember is to create really useful and relevant content for your readers, and this will naturally result in backlinks.

Working together so you stand out

Blogging allows you to create valuable content that both page visitors and search engines alike can enjoy. These extra pages in your website provide you more opportunity, give you fresh content and way to utilize keywords and generate backlinks. Not only is your website more complete with a blog, it helps you to have a more engaging relationship with your visitors and to become known as an expert in your industry over time. Blogging and SEO work together to make sure your website is equipped to stand out in the crowded sea we call the internet.